Yahoo is developing a very interesting idea on how to develop search. As it says Prabhakar Raghavan, head of Yahoo! Labs and Yahoo! Search Strategy, analyzing the type of search performed by people from their mobile phones, there is the concept of search based on objects.
Therefore, according to Raghavan, Yahoo is not going to focus primarily on the index page (which is well behind its competitor), but rather the creation of these related data sets. This will allow, if possible, find all the relevant information in one place, without leaving Yahoo.
Si bien es cierto no se busca exactamente la torre Eiffel, pero es muy difícil que alguien busque París sin pensar en la misma. Es un ejemplo realizado con una sola palabra, lo cual brinda resultados bastante arbitrarios, por lo que sería mejor realizar la prueba con una frase mas específica. Esto funciona de manera excelente para búsquedas relacionadas con viajes, restaurantes, películas, es decir, la mayor parte provenientes de dispositivos móviles.
While it’s true that we are not exactly looking for the Eiffel Tower, but it is very difficult to find someone to think of Paris without thinking about the Eiffel Tower. An example is made with a single word, which gives quite arbitrary, and it would be better to run the test with a more specific phrases. This works so great for searches related to travel, restaurants, movies, ie, the bulk coming from mobile devices.
Somehow, it seems to follow a similar scheme of Google Squared, but showing a more targeted and transparent use of multimedia tools. Is an underlying danger in the way information is grouped together, because not all Internet users are seeking using the same word the same answers.
