Líderes, produced by Diario el Comercio,  is a magazine mainly oriented to the business section, and lately on the enterprise  in our country. Something like a local version of America Economía.

The fact is that among most of the magazines produced in Ecuador (that is Vistazo,Estadio, Cosas, etc), is the only one that has made the effort to show its site something different to the print edition. The fact is that with many interactive resources available on the Web, display and interact with the user only showing text has already been in the past.

For that reason, Líderes, focusing on the spread of successful cases of business, have taken certain steps to obtain a better positioning. For example, in this review of “El Comercio” newspaper, explained that:

With this step in the world of Web 2.0, www.revistalideres.ec intends to have a close and informal contact with their readers, a place where they feel free to tell his story and give their views and comments.

Facebook’s space is a community where entrepreneurs will share stories of businesses, projects, ideas and questions, as well as developments that brings the magazine LÍDERES.

Readers can post comments, suggest topics or tell an entrepreneurial story, anywhere in the world and any time of day just enter www.facebook.com and search for the magazine Líderes.

However, through the microblogging system Twitter, readers can talk and get to meet the team of LÍDERES, suggest topics to discuss in the magazine and share news. This space also allows for coverage online. In www.twitter.com, search for: @ Revistalideres.

The results?. In the first 2 weeks they have 450 fans on Facebook, and 138 followers on Twitter. Not bad. The theme of the enterprise is a very interesting topic to be dealt with at the collective level, and the opportunity to publish your story in this magazine is a sure attraction for many.

For a page that has averaged 11,600 visitors per month, these changes, well targeted, could generate twice the traffic visiting, and alleviate a concern and terror of all media: To be profitable.

An important recommendation is to maintain the dynamism in the information display and, where possible, demonstrate compliance and consistency with the decisions and preferences of Internet users. Because, if readers show a certain interest or displeasure, and the publishers do what they ultimately desire, what with so much effort would simply have built below.

Congratulations to the group of Lídero for taking the lead in this regard. Hopefully there will soon be others to follow the same trend.